When you’re task with creating copy for a persuasive email blast. The company newsletter. The perfect welcome email . Or a compelling sales letter. That leverages the right keywords to get results. But with a host of terms and keywords at your disposal. How do you know which power words will have the greatest impact – and where (and how) to use them to your advantage? Here’s how to use powerful words to get better results from your email marketing campaigns. Choose words that fit the purpose (and your brand) how to use powerful words for email marketing first of all.
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Your words must be fit for purpose. You wouldn’t use actionable lures like “Buy now” in a popup box to gain subscribers and grow your email list. You would use them with your sales copy. Beyond the purpose of your message. The powerful words you use in your email marketing copy should also be align with your brand’s identity and values. Controversial Email List words can add shock value. But if shock value isn’t your brand’s thing. These types of power words can hurt. Not help. Your brand’s image. Fe the subject lines campaign monitor research has found that certain power words are more effective depending on where they are us – including whether a particular word appears at the beginning or end of a topic line.
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These words produce the greatest increase in open rates when they are the first word in a topic line: invitation presentation of we the yours! C Phone Number New specials/specials news words that have the greatest impact on open rates when appearing at the end of the topic line include: invitation yours! Update specials/specials news sale/sale! Events offer/offers these powerful words have proven effective in email subject lines. But you can also leverage these and other powerful words in your email copy (both subheadings and body copy) and calls to action to reinforce the message. Evoke the right emotions evoke emotions with words of power think about your audience’s pain points and tap into power words that sympathize with those feelings.