Ai is going to be use to help generate some of those first couple of pieces or help you finish a piece. But it’s still integral for a human there.” become a world class digital marketer 4. Long-form content and live video many marketers rely on and prefer short-term content to attract and engage. But ignoring longer-form content would be a mistake. Not only is long-form content like blogs. Ebooks. Or webinars great for seo. But it’s also effective in building backlinks – with posts over 3.000 words getting 77 percent more backlinks according to a backlinko study. But what about long-form videos? According to a senior google executive. It’s believe that 40 percent of young people now use tiktok and instagram as a way to search for places to go out for lunch rather than using a google maps search.

Battisby also sees companies

So. Creating videos that showcase places can help to engage and drive people to your website or brand. Battisby also sees companies having huge success with long-form videos on linkein. “we’ve seen linkein live over recent years and as a tool it’s just getting better and better. It’s becoming easier and more accessible to go live on linkein and host professional webinars and conversations within special data the platform.” there’s also audio content like podcasts. This format has seen a rise in popularity in recent years with podnews reporting u.s. Podcast revenue growing to nearly $1.5 billion in 2021 with 38 percent of monthly listeners in the u.s.. Up from just 14 percent in a decade before in 2012.

Monthly podcast listeners in the u.s


spccial data

Monthly podcast listeners in the u.s monthly podcast listeners in the u.s the rise in voice search and ownership of smart devices like alexa and homey and the social app clubhouse (base on voice) will only increase the number of people listening to audio content. Brands should C Phone Number tap into the trend to see if their content resonates on those channels. 2023 content marketing trends round-up content is a meium that’s valuable to any business – big or small. The key is to understand your audience and use all the tools available to create content that’s relevant and useful to your audience. Use these key trends for 2023 to generate content ideas. Strategize and optimize your content marketing so you can reach the right people on the right channels.

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