Content never goes out of style when it comes to attracting and converting customers. When it’s done right. Content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they nee. In 2023. Content marketing is evolving (in new and wonderful ways that build on the content and seo trends in 2022). It’s not just about looking at the formats you should use to engage your audience (long and short-form) or the emergence of tiktok as an effective marketing platform. But an acceleration of marketers using ai to increase productivity and combat the dreade writer’s block – especially when you’re a busy content marketer writing a lot of copy.
So let’s look at the key content marketing trends
So let’s look at the key content marketing trends for 2023 to see what you new data would be watching out for or experimenting with to see if it boosts performance. Read on to find out more about these key trends: short-form immersive mobile-first video an explosion in the creator economy artificial intelligence and marketing collaboration long-form and live video content 1. Short-form immersive video for years. Video has been haile as the key content type for brands to gain traction across channels – especially on social meia. More than half of marketers say video is the most valuable content type with 25 percent saying that live video is effective in reaching social meia goals.
As note in the 2023 content benchmarks report
As note in the 2023 content benchmarks report. As a result. All social platforms prioritize video content and their algorithms. Including platforms that may be traditionally text-base like linkein according to alison battisby. Social meia consultant & founder of avocado social. “2022 was the year of entertaining full-screen immersive mobile-first video. So you have to think vertical if you’re creating video in 2023. We’re going to see more experimentation from brands that will lean into this trend and experiment with this format not just organically but also in paid advertising.” battisby believes that savvy brands will test their creative organically first and then promote their best-performing content.