Create? Please share your tips with your fellow readers in the comments. Andy Crestodina CoFounder / Chief Marketing Officer of Orbit Mia Andy Crestodina is the cofounder and CMO of Orbit Mia. He\’s an international toprat keynote speaker and the author of Content Chemistry The Illustrat Guide to Content Marketing. You can find Andy on LinkInOpens a new window and TwitterOpens a new window. SHARE GA4. You’ll not only see the past performance of your content but you’ll get new ideas for what to create and

Where to promote

In case you’d like to sit back and just watch it here’s a video What you’ll ne To do this fun bit of analysis you’ll ne just two tools. Advanc Data Analysis which is the feature of b2b email list ChatGPT that lets you upload files. It also draws charts and writes code. At the time of this writing Advanc Data Analysis is available only to paid users. So if you haven’t yet pony up the $20. Google Analytics with at least 6 months of data. I’ll do this in GA4 but if you don’t have much data there yet you can go back and do it all with historic data from Universal

Export content

Performance data from GA4 GA4 has the performance of your content marketing in various ways (traffic and engagement) and in various channels (organic search social mia etc.). We just ne to get the data out with the most useful  C Phone Number dimensions and metrics. We’ve publish a detail guide on how to audit your content in GA4 but here we’re just getting data to export. We’ll let AI do the analysis. Here’s the process Go to the Engagement > Pages and Screens report. Next customize the report by clicking on the pencil in the top

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