Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today.
Yet, many businesses have yet to create one. Why do they need to reconsider and start blogging now?
Blogging can serve as a surprisingly powerful marketing tool for your business, helping you attract new customers and keep in touch with those who are already on board with your product or service.
Consumers these days loathe being sold to, and with so much content cramming the web, companies need a new way to stand out without focusing solely on promoting their products and services.
Should You Create a Corporate Blog 7 Benefits
Approximately 128 million people in the US alone read blogs for information and entertainment.
Not only do they read blogs, but they also engage and Ws Database even convert into customers because of them.
While only you can decide whether creating one is right for your business, from a marketing standpoint, a corporate blog is a priority for your inbound marketing strategy.
1. Increase Site Traffic
Did you know that adding a blog to your website can increase traffic by more than 400 percent?
When publishing high-quality content, users have much more of a reason to visit your site and stay a while.
Then, if you have more content for them to browse while they’re there, you can keep users returning for more, ensuring that they’ll continue interacting with your brand.
2. Establish Authority
One way to elevate your brand within your industry is to establish yourself as an authority.
Doing this will help build a more robust audience and increase your link network as other blogs start linking to your posts.
Best of all, you don’t necessarily need industry stats or technical knowledge to be an authority – simply having lots of experience and insight is more than enough to propel you to the top.
Types of Corporate Blogs Before
As the name suggests, this blog focuses on industry news and updates.
While not every piece has to be objective and current (i.e., you can add opinion posts), the primary goal is to be a resource for industry insiders and customers who like to stay “in the know.”
The C Phone Number challenge of this kind of blog is that you have to post often, sometimes multiple times per day, depending on how much industry news there is to report.