AI has been studied for many decades, but it’s only now that some AI programs and services are starting to get to the point where they could be genuine, life-changing disruptors.
Content marketing, includes not only creating and sharing persona-oriented content online, but also developing a content strategy, implementing SEO, and conducting a lot of research.
AI is turning the industry on its head.
Artificial intelligence has reached a point where it can do many content marketers’ daily tasks at a low level. However, these professionals shouldn’t be too afraid of losing their jobs to AI.
How to Use AI in Content Marketing
There are multiple ways to use Artificial intelligence in content marketing.
It’s important to note that content marketing C Phone Number and content creation are not synonymous, although content creation is a core component of content marketing.
Automating tasks
The first thing AI can do is help automate tasks.
Specific tasks must be done daily, such as checking email or sending out information at a specific time.
AI is excellent at recreating past processes, so it can take repetitive tasks off a marketer’s plate and do them for them.
Personalizing user content
AI can quickly personalize user content.
It can optimize titles, images, videos, and other content types to quickly personalize them for specific users, a task that would take much longer if done without its help.
Analyzing data
AI is, at its core, a computer program. One thing computers are very good at is analyzing data.
AI can quickly gather and sort through data to identify trends and user actions.
It can even analyze a blog post or social media to see how likely your audience will click on or interact with it.
Helping customers
AI doesn’t just work in the background, but also as a chatbot.
Companies train AI chatbots to answer commonly asked questions.
Instead of having customers wait for an agent, a good AI chatbot can handle things like quick questions about services or products.
Concerns Related to Content Created with AI Technology
Additionally, AI can only imitate what humans have done in the past. That means that you will always need people to check the AI’s work and to make sure it’s accurate as well as efficient.
It’s important to remember that everyone in the content marketing industry holds value, even with the advent of AI.
For example, copywriters have the expertise and specific human experiences that AI can only emulate.
Of course, because AI is often less expensive than working with content marketers, they will need to prove that they are still needed and adapt to the changing market.