Such specialists very often have to actively acquire customers at networking meetings, through cold-mails and cold-calls, visiting companies and private persons, etc. Apart from compulsory insurance, for a car, it is very rare for the client to spend time actively looking for insurance and comparing offers. When does sales orientation work? Product orientation has some disadvantages. It will reach customers who are looking for a given solution. Such a communication strategy, however, does not allow for the expansion of the market.
Digging a tunnel to be able to see
Sales orientation is ideal here. By means of guides, demonstrations or social meia channels, it allows you to reach people who would not be intereste in the product. The power of advertising or practical arguments creates a nee to buy the phone number list thing. Sales orientation also works well in B2B marketing . This tactic is base on all sales representatives who travel from company to company to finally find an entrepreneur intereste in a given solution. Such an approach is indispensable in a situation of high competition. Then it is not the product itself, but the ease of purchase and additional bonuses or discounts that allow you to choose one of the offers.
Each other again At last they met
Sales orientation works well in times of crisis and whenever customers cut expenses. Then they may not actively search for even those products that they previously reache for. It is then worth reaching out to them and reminding them of the nee C Phone Number they had in the past. In the realities of the market, many companies use a mix of these two methods: sales and product orientation. This allows them to reach different customer groups at the same time, reach them at different stages of the purchasing process and segment their activities. This approach allows us to reach both those who are already convince and to become resistant to crises by constantly expanding our market position.