The 7 Deadly Sins of Email Subject Lines

The subject line is the first thing your recipients see, so it’s important to make a good impression. However, many email marketers make mistakes when it comes to writing subject lines. Here are the 7 deadly sins of email subject lines: Too long. People are busy and they don’t have time to read long subject […]

Once you’ve launched your chatbot, monitor its performance

Lead qualification is the process of determining whether a potential customer is a good fit for your business and its products or services. Lead scoring is the process of assigning a numerical value to a lead on their likelihood of converting into a customer. Chatbots can be a valuable tool for businesses to automate the […]