The subject line is the first thing your recipients see, so it’s important to make a good impression. However, many email marketers make mistakes when it comes to writing subject lines. Here are the 7 deadly sins of email subject lines: Too long. People are busy and they don’t have time to read long subject lines. Keep your subject lines short and to the point, ideally no more than 60 characters. Misleading. Don’t use clickbait subject lines that promise something that the email doesn’t deliver. This will only lead to disappointment and unsubscribes. Generic. Generic subject lines like “New Sale!” or “Free Gift!” will get lost in the crowd.
Make your subject lines more
Specific and relevant to the content of your email. Spammy. Avoid using subject lines that sound like spam, such as “Urgent!” or “Act now!” These subject lines will only make your recipients more likely to delete your email without even opening it. Personalization gone wrong. Personalization is a Shadow and Reflection great way to make your emails more engaging, but it’s important to do it right. If your personalization is off-base, it will come across as spammy or even creepy. No call to action. What do you want your recipients to do after they read your email? Make sure your subject line includes a clear call to action, such as “Click here to learn more” or “Shop now.” No personalization at all. Personalization is important, but it’s not the only thing that matters.
Even if you don’t have
The recipient’s name, you can still personalize your subject line by using their industry, company, or interests. By avoiding these deadly sins, you can write email subject lines that are more likely to get opened and read. Here are some additional C Phone Number tips for writing great email subject lines: Use keywords that your recipients are likely to search for. Use numbers to create a sense of urgency. Use emojis to add personality and interest. A/B test different subject lines to see what performs best. With a little effort, you can write email subject lines that will help you increase your open rates and click-through rates.a