And relevant information to users. Creating content that meets the nes of the target audience not only promotes higher positioning in search results, but also allows you to build a relationship of trust with visitors to our site/blog. The must to follow requires that the contents are original and offer add value to site visitors. You might be interest in: “Title and H1 tags in SEO: what are they and why are they important?” How to Identify the right contents for your SEO positioning strategy: The importance of the content gap SEO positioning Let’s start with an assumption:
Today a company, to obtain important SEO results,
Must aspire to the role of Topical Dominant , i.e. make search engines understand that its site is the most europe email list authoritative source on a given topic. How can this be achiev? Through content gap analysis. The content gap is a key concept in SEO positioning strategies and refers to identifying content gaps on your website compar to the competition. In other words, it consists of identifying the topics or keywords that your competitors cover, but which are not yet cover by your site. This analysis is the basis of the content strategy that we will have to implement later. If we want to aspire to the role of topical dominant, we must first fill the gap with respect to competitors.
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The importance of the oldest SEO tool: Keyword research SEO positioning Once the articles have been creat to fill the gap with respect to our online competitors, it is necessary to create a gap with respect to the competitors’ websites. This is possible through accurate Keyword research which will allow us to identify what our buyer personas are looking for online. C Phone Number By doing so, the site’s authority will increase and consequently most of the articles/contents we have written on that specific topic will be position. You might be interest in: “Black Hat SEO: the optimization techniques that Google doesn’t like” SEO positioning strategy and continuous updating of the itorial plan Continuously updating your website/blog with regular and fresh content is equally important for SEO ranking.