Being the most used social app in the web space, Facebook is, at the same time, an effective tool for social media marketing. In this post, we’ll give you some pointers on how to run ads effectively through Facebook CPAS.
CPAS relates to Collaborative Performance Ads Solutions. This means your Lazada or Shopee page and SDK data will be integrated into your Facebook page so you can monitor and see the true conversion value of the ads you run. In addition, CPAs will also allow you to retarget customers based on the interactions they have with you on your page.
How Can Facebook CPAs Help You
Leveraging Facebook CPAs allows you to be more cost-effective in your campaigns. If it’s your first time running ads on Facebook, you’re more likely to choose ads that are too expensive or not suitable for your goals and you also won’t be able to monitor actual conversion rates and other performance parameters.
Facebook CPAs gives you the Latest Mailing Database assurance that you’re paying for the results that matter to your line of business.
But even Facebook’s CPAs need to be optimized for you to get the most out of your campaigns. So, let’s explore some of the Facebook CPA Optimization strategies we know will be useful.
Take Advantage Of This Must-Have Ad
Never miss this ad because it can provide maximum profit for your business.
Always On (Business as usual ad)
Always-On Ads work to provide a specific audience. With an ongoing cycle of awareness so that your brand is always remembered.
This is comparable to campaign-based marketing which focuses on running campaigns for big events. While the latter is also important in digital marketing, always running ads allows you to continue marketing your brand beyond big shopping events.
Looking for Advertising Prospects
These Facebook ads are fully automated and shown to an audience similar to your usual customer persona.
The algorithm uses your customer data to find the audience most likely to buy.
When someone clicks on the ad, it changes to the mobile store format supported by Facebook Canvas Ads.
When he clicks on a product, he will be taken to your Lazada or Shopee store where the user can complete the purchase.
Here are some advantages of using lead-seeking ads:
Show up to 50 products in one ad
You can market your products without having to convince people to go to your Shopee or Lazada page first
The Facebook algorithm is your C Phone Number guarantee that your ad will be shown to the people who are most likely to buy your product.
If you run this in conjunction with a retargeting campaign.