While the channel packs serious potential for improving engagement and conversion rates. There are certain things you ne to get right to win at sms marketing. One of them is sms copywriting. There’s a lot more that goes into copywriting for sms marketing than simply keeping your texts short and sweet. And it’s not like marketers have a choice in this matter; the character limit for a single text is only 160!Crafting compelling copy for your text message marketing campaigns is tough. Approach it with the following sms marketing best practices in mind to successfully engage and convert your customers.
Mobile phones buzz with notifications of messages
Mobile phones buzz with notifications of messages sent from businesses competing to get their customers’ attention. This excess of ads. Emails. And of course. Text messages. Is resulting in information overload. According to research by frontiers. Customers have a hard time making decisions when there’s too much information to process.Research by the technical africa email list university of denmark suggests that the constant exposure to content is narrowing our collective attention span. In the context of sms copywriting. That means you should limit every text to just one idea. Make sure that your message revolves around a single promotion or product and has one call to action (cta). Always proofread your copy to ensure you’re not cramming in multiple ideas. Promotions. Or ctas in your text before sending it out.
Focus your sms text message
Focus your sms text message on a positive reason for using your product or service. Emphasize a key benefit or incentive that the customer will enjoy by taking the desir action. That’s important because people understand positive statements 30% to 40% faster C Phone Number than negative ones.. Your customers will begin to form a positive sentiment toward your brand. Which. In turn. Will likely result in positive responses.