From then for For example, as paid collaborations and sponsorships are increasingly present on social mia platforms, users are starting to recognize sponsor content from genuine one. Likewise, an influencer who is too involv in partnerships and sponsorships will be less crible to his or her follower base, as they may suspect that what he […]

Coming back But even those who decide to make research before purchasing a particular product. Obviously this research takes place via the Internet. For this generation, the information phase, the research phase, becomes crucial. Gen Z analyzes reviews, blog comments and opinions on social networks . They travel far and wide looking for all the […]