Ask a question. This is a classic trick many email marketing campaigns utilize, but it has to be used with some strategy. Sure you can ask a question like “Excited for the holidays?” but that’s not going to get anyone to open your email. You need to ask a question that is relevant to your product or service and that will pique the reader’s curiosity. For example, “Do you know the #1 mistake small businesses make when it comes to email marketing?” Teach people how to do something with a “how-to” subject line. People are always looking for ways to improve themselves or their businesses, so a “how-to” subject line is a great way to get their attention. For example, “How to Write a Killer Email Subject Line” or “How to Increase Your Website Traffic by 200%.” Use scarcity and create a sense of urgency. This is a great way to get people to open your email right away.
Use words like “limited time
Exclusive,” or “hurry” to create a sense of urgency. For example, “Last Chance to Get Our Black Friday Sale!” or “This Offer Expires Tomorrow!” Make an announcement. If you have something big to announce, make sure you put it in your subject line. This could be a new product launch, a sale, or a major event. For example, “We’re Introducing Our New Color Correction Website!” or “Our Black Friday Sale Starts Tomorrow!” Surprise your audience. If you can surprise your audience with your subject line, you’re more likely to get them to open your email. This could be something funny, unexpected, or even shocking. For example, “You Won’t Believe What Happened Next!” or “This Is the Most Important Email You’ll Ever Read.” Personalize your message. Using the recipient’s name in the subject line is a great way to personalize your message and make it more likely to be opened. For example, “John, This Is Important” or “Jane, You Need to See This.” Intrigue your readers with curiosity.
A subject line that leaves
The reader wondering what’s inside is more likely to be opened. For example, “What’s the #1 Secret to Growing Your Email List?” or “This One Weird Trick Will Change Your Life.” Include a statistic or number. Numbers are attention-grabbing and can help to make your subject line more credible. For example, “92% of Small Businesses Fail Within 5 Years” or “7 Ways to C Phone Number Increase Your Sales by 100%.” Use a numbered list (or listicle). People love listicles, so using one in your subject line is a great way to get their attention. For example, “10 Things You Need to Know About Email Marketing” or “5 Ways to Improve Your Website Design.” Keep it short and sweet. The ideal subject line length is 50-70 characters. If your subject line is too long, it won’t be seen on mobile devices or in email previews. It’s important to test different subject line formulas to see what works best for your audience. You can use a tool like A/B testing to compare different subject lines and see which one has the highest open rate.