But who am I Santa Claus eh? – YouTube characteriz, for 12 years, by two essential elements, albeit within different plots. the characters and the phrase “Who am I, Santa Claus?” the right claim is very important if we want to create more stories in a given period of time. The important thing is to remember the distinction between the company pay-off (for example “Galbani means trust” or “Locatelli does things right”) from the claim of the stories. Famous examples of the latter type are: “What more do you want from life?” (Amaro Lucano), “10 bites, 10” (Cucciolone), “Tu gust is megl che uan” (Maxicono Motta).
The 10 useful tips for developing effective
Storytelling Storytelling and corporate email list communication We end this article with 10 practical tips for a company that wants to write one or more stories, developing effective storytelling. Storytelling should never begin with the formula “once upon a time”, but always in mias res Before writing a story we must always be clear about the objective we are aiming for Stories always have a defin place and time You don’t always ne an enemy, but at least an antagonist Originality is essential Different generations presuppose different languages.
It is therefore necessary to find the appropriate
Styles for the target audience. Avoid self-congratulatory adjectives or overus formulas such as “we are proud”, “it’s fantastic”, etc. Yes to C Phone Number the anecdote, no to the exasperat anecdote Storytelling is hyper-narration: even if a concept has been convey in the past, it is possible that our interlocutor has not stor it, so we can reformulate it in a different way. (the most important) The product is never the protagonist but constitutes the magical element of the story. New call-to-action TweetShare Leonardo Rosa Written by Leonardo Rosa Project manager and copywriter.