The WhatsApp messenger service is now on almost every smartphone. WhatsApp is used to communicate with friends and send pictures or videos. B2B marketing In recent years, more and more companies have started to use the messenger service for marketing. Can this also work well in the B2B sector?
Possible uses of WhatsApp for B2B companies
From our point of view, there are 5 main areas of application, which we will discuss in more detail here.
- newsletter marketing
- Support / After Sales
- Recruiting / HR
- Internal Communication
- event marketing
1 _ Use of newsletter marketing
Newsletters are particularly well suited for iceland phone number data sending via WhatsApp. The easiest way is to create a so-called broadcast list. B2B marketingIn a broadcast list, 256 contacts can be contacted at the same time. The special thing is that the people do not see who the other recipients are, but only receive a message from the sender. This makes it relatively easy to pass on information to B2B customers. The following content works particularly well:
- product innovations
- discount campaigns
- company information
- assembly information
- service information
For newsletters, you can write short, appealing how to find local influencers to boost your small business teaser texts and add a link to the actual article. It is important that the messages are not used purely to sell products. Commercial use is not permitted.
2 _ Use in support / after sales
WhatsApp will also be used to enable corporate customers to contact the company quickly . B2B marketing customers often have a problem that can be solved quickly, but they don’t know how. B2B marketingDepending on how well the service is received by corporate customers, you should consider partially automating support requests. There are various providers who offer simple, customizable chatbot solutions.
This can be particularly beneficial when it comes cyprus business directory to suggesting an initial solution to B2B customers after their query or explaining the next steps until an employee can address the problem. Quick contact via WhatsApp and faster support than, for example, via email can increase customer satisfaction and loyalty.