Local influencers are a relatively new type ofnano influencersDespite this, their popularity is rapidly growing as many brands are seeing the benefits of targeting niche audiences in specific geographic regions. Partnering with the right local influencer can expand your small business’s reach and provide your brand with the credibility and social proof it needs to attract more customers from your local area.
But where can you find these local influencers?
In today’s post we’re going to talk about how to find local influencers that can help you boost your small business.
Find out how to select the most suitable influencer for your brand and product with our free guide.
What is a local influencer?
Before we talk about how to find local influencers, let’s start with the basics: what exactly is a local influencer?
A local influencer is someone with a loyal online following in skype database their local area. Essentially, local influencers are members of a local community who have developed strong reputations as experts or thought leaders. As a result, their followers trust what they say and believe their recommendations.
Because the content they post is specifically targeted at their local community, local influencers are often nano-influencers, typically having between 1K and 10K followers. Because their audience is smaller and based in the same geographic location, followers are often more engaged with the brands that local influencers promote. This allows brands to successfully build awareness in their target markets. Key players are often small businesses specializing in hospitality, travel, or local products, for example.
Do I need a local influencer?
So why is local promotion so important these days? What benefits can a nano-influencer from your community offer you compared to macro-influencers or celebrity influencers?
Although macro influencers and celebrity influencers have much larger followings and can often reach a larger audience, many brands find that working with less famous influencers often results in higher levels of engagement. And it’s especially beneficial if you want to specifically reach consumers in your local community.
For example, if you’re a local restaurant, it doesn’t make sense to values and training promote your brand on a global scale, as it’s highly likely that most of the people you’re going to reach with your campaign won’t be visiting your region, let alone your establishment. You’ll get a much higher level of engagement and ROI if you target potential customers who live within a reasonable distance.
Plus, since a local influencer is an existing member of your community, they’ll already know what your target audience values in a brand . This will help them engage them with the right message and encourage them to take an interest in what you have to offer. Continuing with the same example, a local influencer will likely have a much better understanding of what people in your community like to eat and drink, which will help their followers relate to them.
How to find local influencers
We’ve already seen what they are and how they can be beneficial for your brand. Now let’s see how to find local influencers so you canhire them to promote your brand.
Search among your own followers on social networks
The first place you need to look is among your own social media followers. What percentage of your audience lives in your area? Are there any influencers? If so, do they create content focused on your industry? Remember, it’s great to find local influencers with engaged followers, but if the content they post isn’t in line with your brand there’s no point in collaborating with them as they won’t have the right audience.
If you find a local influencer with the right content style, take a look at cameroon business directory their performance metrics. How often do they post? How engaged and active is their audience? Do their values align with your brand’s? Do you want your brand to be associated with them?
Some influencer marketing platforms, like Influencity, allow you to add these local profiles to your own influencer database, giving you access to these statistics and more. This way you know you’re getting the most bang for your buck with local influencers in your area.