With millions of active users, Instagram has earned its place as one of the most popular social media platforms in the world, especially when it comes to sharing photos. And this makes it a very effective platform to promote your brand , especially if you collaborate with an influencer. But, as with all platforms, there are a lot of fake accounts on the platform that you need to be careful of. That’s why it’s always a good idea to do an Instagram audit from time to time.
An Instagram audit is a valuable tool to check if an influencer is real and as popular as they seem . Also, even if an influencer’s account is real, you need to make sure that their metrics are good and that they’re going to be a good fit for your brand . In other words, an Instagram audit helps you determine if an influencer can deliver what they promise.
What is an Instagram audit?
An Instagram audit is an effective way to check the authenticity and quality of an Instagram profile . In other words, whether it is a genuine account run by a real person who is making a positive impact. An audit is also a good way to check whether the followers associated with an account are real or whether the user in question has purchased or created fake profiles to make themselves appear more popular than they actually are.
This is important for two reasons. First, you want to make sure your gambling data turkey own followers are real so that Instagram doesn’t flag you as suspicious. Second, it’s a great way to verify the authenticity of an influencer you’re considering collaborating with. Plus, the process provides you with valuable data on their experience and accomplishments so you can determine if they’re a quality fit for your brand and can meet your expectations in terms of campaign performance.
How to conduct an Instagram audit?
First, you need to set your goals. Do you want an audit of your own profile or that of an influencer? If you want to audit an influencer, do you focus more on checking for fake followers or do you conduct a more general Instagram audit to check their performance and engagement levels?
In the rest of the article we will focus on Instagram audits.
Once you’ve set your goal, you need to conduct the audit itself. The first with a focus on people-centric content thing you need to do is look at the quality of an influencer’s audience . Don’t be swayed by their large following. Instead, look at the level of interaction and engagement on their profile. Do a lot of people comment on their posts? Does the influencer respond? Do they align with your brand values? Next, take a look at the quality of their followers. Do they seem genuine? Do their interests suggest they might be interested in your brand? You can do all of this by hand, but it’s much easier to use tools and software to speed up the process (more on that soon).
Why is it useful?
An Instagram audit is especially useful when we talk aboutinfluencer marketing. This is because you need to make sure that an influencer is capable of generating the level of interaction and engagement you need for your campaign to be a success. It is also a valuable opportunity to check theirKPIgeneral influencers to understand if they are a good fit for your brand .
With an Instagram audit you can find out if:
- An influencer’s audience is authentic or if they have fake followers .
- Their engagement metrics are robust enough to have a positive impact on your campaign.
- The rate you propose for a collaboration is in line with what you claim you can deliver in terms of campaign performance .
- An influencer’s audience is aligned with your target market and, consequently, whether their followers will be interested in your brand. This includes demographics, likes, cameroon business directory and interests. This also helps you create more personalized content when choosing an influencer to work with.
- They have the same brand values as you.
- Their previous campaigns have been successful and generated significant ROI for the brands they promote.
- Your account includes any fake followers that may have a negative impact on your own brand image (if you also perform an audit on your own account).
What kind of results can you get?
Instagram Audit Once you have conducted an Instagram audit on an influencer, you need to analyze yourinfluencer analytics. Did the influencer have a positive impact with any past campaigns on their profile? Are their engagement metrics in line with your campaign expectations? Can they achieve the level of reach and engagement they claim? Could any of their followers be fake profiles? What is their follower growth rate like?
One of the most effective ways to conduct an Instagram audit is to use software like Influencity.
The Influencity platform includes a range of tools to analyse every aspect of an influencer’s performance. For example, you can view their follower and like history to see if their popularity has grown (or fallen) over time. You can also see the percentage of their audience that can be considered dubious and therefore of little use to your brand. Finally, you can compare their engagement rate to influencers with a similarly sized community to see where they stand compared to their peers. The platform also provides you with the tools to measure your performance post-campaign.