Core Algorithm Update
Regarding the Core Algorithm , there were two updates this year: May and September. One less when compared to 2021.
The Core Algorithm typically changes multiple times in a single year and generally affects different aspects to improve how Google provides useful and reliable results in the SERPs.
Core updates are easily noticed by marketing and lebanon telegram data SEO professionals. Unlike other updates, it does not analyze spam policies or manual actions.
The main idea is to improve the performance of the algorithm to provide better results for specific queries.
“ One way to think about how a core update works is to imagine that you made a list of the top 100 movies in 2021. A few years later, in 2024, you update the list. It will naturally change. Some wonderful new movies that were made afterward will now be candidates for inclusion. You might also reevaluate some movies and realize they deserved a higher or lower spot on the list.” – Google Search Central. Google Search Core Updates | Google Search Central. October 12, 2022
Helpful Content Update
Google’s 2022 Helpful Content Update rewards sites with original, useful content that answers users’ queries . This update aims for clear, accurate information that’s easy to find and understand.
My point here is that what will be expected from creators is even more creative content, providing comprehensive information on a specific topic in a way that makes users feel satisfied; meaning they don’t need to do further searches to supplement the information they are looking for. Make sure your content is comprehensive!
Another point is that since Google is expected learn how to create advanced filters in google analytics and use them to improve your data interpretations to remove useless content from the SERPs, it is time to do some cleaning! Follow the tips below:
- makes an inventory of all existing content;
- update strategies and eliminate those that no longer make sense;
- write for people, not to position yourself ;
- Don’t write about trends that aren’t related to your business or that don’t make sense to your audience.
Spam Update
The spam update, like all the updates I already mentioned, improves every year and now uses SpamBrain, an AI tool, to mitigate many different types of spam. Here are some examples to make sure you are following Google’s spam policies by avoiding:
- cloaking: showing different content to users;
- doorways: different pages created just to manipulate search results without useful content;
- pirated content through code, page and content injection;
- hidden texts and links;
- keyword stuffing;
- spam links;
- content generated by robots without human review, etc.
In addition to those already mentioned, it cyb directory is good to take into account other secondary (but very significant) ones, such as the next topic we will address. Keep reading!
EEAT
One of Google’s quality rating guidelines, formerly known as EAT, is now EEAT. This concept is also evolving to help Google provide us with relevant and useful information.
Based on this, what is expected is content that makes users perceive “ specialization, authority and reliability ” and, with this latest update, an additional “E” is added in reference to “ experience ”.
Structure data
In relation to product reviews, there is a new structured data snippet . Google understood that reviews are valuable for the users’ decision journey, especially when it comes to the pros and cons list.
This way, it is now possible for them to stand out in the SERPs. If you don’t have structured data for this, Google can use the pros and cons of the website automatically.