What is lead generation and how is it different from lead nurturing?
Lead generation refers to the activity of discovering and acquiring (generation) new potential customers (leads).
We hold webinars, make telemarketing calls, and make sales visits to increase the number of leads interested in our bahamas phone number library company’s products and services, both online and offline, and collect information about potential customers through inquiry forms and exchanging business cards.
Among the potential customers gathered in this way, the likelihood of a sale varies; some will convert immediately, while others will require further consideration.
Lead nurturing is the process of nurturing potential customers (leads) who are considering a sale.
Rather than abandoning customers who have not recently been converted into a sale, we continue to approach them using various methods, such as email and phone, in order to increase the likelihood of a sale.
Specific methods of lead generation
Lead generation is the first step to acquiring new customers, but how do you do it? Since the COVID-19 pandemic, online easy-to-remember, hard-to-forget! methods have become more common than before. Here are some of the most common methods.
●Web advertising
This refers to social media ads and listing ads that appear in search engine search results.
There are many cases where such web advertisements are used to direct users to landing pages and generate leads.
On the landing page, you cell phone number can promote your products or services and then set up an inquiry form or have visitors enter information when downloading materials, which will help you create a list of potential customers.
Content marketing
By creating your own media such as blogs and owned media and disseminating information that is useful to users, you aim to increase the number of visitors, generate interest in your products and services, and lead to inquiry forms and requests for information.
Social media
Instagram, and Facebook.
Typical methods involve taking advantage of the spread of information to increase followers and fans, such as creating a corporate account and posting content that will generate buzz, or getting YouTubers and influencers to promote products and services.
Recently, an increasing number of companies are announcing and promoting webinars on platforms such as Facebook to generate leads.
As mentioned above, social media advertising, a type of web advertising, is also an effective method of lead generation because it has a wide range of targeting settings and functions.