Increase brand awareness—even on a decreased budget
Between the decline of organic reach Instagram advertising and recession fears pressuring marketers to perform, it’s never been more important to reach more, with less.
Employee advocacy is your secret superpower
employee posts connect you to new audiences without increasing your ad spend. In fact, increasing brand awareness shop is the most important business outcome of these programs, according to The 2022 Sprout Social Index™.
A graphic from the Sprout Social Index depicting
the most important business outcomes of an employee advocacy program
“Advocacy has driven a higher number of impressions than any single one of our social channels, driving more than 8M impressions just this year,” Rachael tells us. “Advocacy really is our social what is email deliverability? superpower. We’re able to reach beyond our core audience and tap into our team’s extensive networks.”
Employee posts boost buzz around your business from trusted voices
There’s a reason 68% of marketers report their organizations have an employee advocacy program—amplifying employee voices by making posting easier comes with massive benefits.
A LinkedIn post created by a Sprout beb directory employee sharing Sprout’s yearly data report.
Build brand trust with future fans and talent
In the consumer-brand relationship, trust is everything—58% of consumers say trust is the reason they pick one brand over a competitor. This is where the voice of your workforce shines. So much so, that employee voice is about three times more credible than that of a CEO’s.
Employee advocacy posts create a steady flow of digital word-of-mouth marketing from trusted voices. People want to learn about new things from people they know and trust—after all.
a friend’s recommendation is the most impactful reason consumers purchase on social.
A graphic from the Sprout Social Index ranking factors .
that impact consumers’ decisions to choose a brand over a competitor.
This can also help win trust with prospective employees—especially important since .
The 2022 Sprout Social Index™ found that finding qualified talent.
is the number one challenge marketers face this year.