Have you ever visited a website and noticed a small extension at the beginning of the URL? Maybe you entered it manually or were automatically redirected. These extensions are subdomains, and subdomains can have various uses in your e-commerce strategy.
What is a subdomain?
A subdomain is an optional part of an Internet domain name that comes before the root domain and top-level domain (TLD). A common subdomain is “www” and often simply a specific directory on the server. Subdomains are often used to separate different functions of a website, such as a blog, a shop, or a members area.
A subdomain is an extension of the main domain that serves a specific function or purpose. While most domain names are written as www.domain.com – such as www.wikipedia.com – subdomains have a prefix that directs the user to a different destination. The subdomain could look something like this: shop.website.com or country.website.com .
Although subdomains are technically part of the main domain or TLD, they exist almost independently of it. Think of them as an extension of your main website. You can change the look of your subdomain page to differentiate it from your main domain, or you can keep the look the same to create a consistent brand experience. Subdomains can be incredibly effective at getting your high-quality content seen by the right users, oman email list which ultimately has a positive impact on SEO.
Is a subdomain its own website?
A subdomain is not a website in its own right, but Google treats it as such. Subdomains should not be confused with top-level domains or second-level domains.
Subdomain vs. Domain: What’s the Difference?
Subdomains are a smaller subset of websites that reside on the same root domain. The domain is the larger network of all subdomains and websites.
A subdomain is, do you think video marketing doesn’t include performance marketing? so to speak, the extension of a domain.
What is a subdomain used for? 8 popular use cases
Subdomains have many use cases, for example:
- Selling internationally
- site inspection
- optimization for mobile devices
- Setting up an e-commerce website
- contact page
- customer portal
- blog
- Targeted selling
1. Sell internationally
Subdomains can help you stay organized and create location-specific offers if you sell internationally . Your subdomain extension can be the abbreviation for the region, country, or continent. For example, you could use uk.website.com for customers in the UK and ca.website.com for customers in Canada. Using a separate subdomain for each location will make you appear more relevant and reputable, burkina faso leads and give customers more reason to trust your brand. You can use multiple subdomains if you sell in multiple countries .
You can also use the subdomain to accommodate different languages. The Spanish version of your website could be called es.website.com , the French version could be called fr.website.com . This could be an easier way to manage your subdomains or subdirectories, since several countries/regions speak Spanish and several countries/regions speak French.
It depends on the context of the website and what you want the user experience to be like. For example, if you have country-specific pricing or shipping rules, you should use a separate subdomain for each country . But if it’s just about translating your website and customizing other content, you can also use language-specific subdomains.