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What does this mean for marketers?

Title Guidelines You Need to Know

The linking guide in the title advises on some best practices to influence the relevance of results.

A good title helps to give a quick idea of ​​the content, making the user decide whether to click on your web page or not. Therefore, it is essential to use high-quality title links to achieve good results with your website.

Some best practices for Google recommended titles are:

  • Make sure that each page on your site has a title specified in the <title> element;
  • Write in a synthetic way, be descriptive about its <title> elements;
  • Avoid excessive use of keywords in italy telegram data  <title> element descriptions;
  • Avoid repeated or patterned text in <title> elements;
  • Make it clear what the main title of the page is;
  • Be careful not to allow search engines to crawl your pages when using the robots.txt file on your site;
  • Use the same language and writing system as the main content of the pages.

In general, it is very important to be precise and  discover what a digital ecosystem is and how to build one for your company communicate the maximum amount of information with the minimum number of words, getting users interested in your page among the thousands of search results that Google offers.

Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content’s interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!

Possible TikTok ban in the US

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TikTok COO Vanessa Pappas testified before the U.S. Senate Homeland Security Committee in 2022 , stating that “non-U.S. employees, cyb directory  including employees in China, will only have access to a limited set of TikTok U.S. user data, such as videos and public comments, to ensure global interoperability.”

Regardless of what TikTok has in place, the fact remains that the Chinese government has established a requirement that all Chinese-owned companies must provide user data to authorities upon request.

That left TikTok in an interesting “catch-all” position, even before the story broke that TikTok’s parent company, Chinese-owned ByteDance, had used TikTok to spy on certain American journalists . ByteDance gained access to personal data and the IP address of a Financial Times journalist because it thought the journalists had gained access to sensitive information. This is obviously a serious breach of privacy.

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