Influencer sourcing refers to the process of identifying social media influencers who align with a brand, industry or campaign . It involves researching the influencer market and conducting a series of checks to verify the suitability and credibility of potential influencers.
Effective influencer search is crucial to creating and launching an influencer campaign.influencer marketingof success. It helps brands find global influencers orLocalsthat can authentically promote your products or services to a relevant and receptive audience, resulting in increased brand awareness, engagement and potential conversions.
The influencer search process includes
- Define campaign objectives: This includes goals such as brand awareness, target audience reach, sales, or product promotion.
- Identify your target audience: Determine demographics, overseas chinese in usa data interests, and preferences to find like-minded influencers.
- Research relevant platforms: Identify social media platforms that match your target audience and brand values.
- Conduct manual or automated searches: Create a list of potential influencers by performing manual searches or using influencer search tools.
- Evaluate the suitability and credibility of influencers: Evaluate audience size, engagement rates, content quality, consistency and relevance withinfluencer evaluation tools.
- Analyze audience demographics and authenticity: Examine an influencer’s audience metrics (age, location, gender) and their online habits to ensure alignment.
- Review previous collaborations: Evaluate previous collaborations with similar brands.
How influencer search tools can streamline and optimize the process
Search tools have revolutionized the way brands and marketers find the right influencers for their campaigns. Instead of spending hours conducting manual searches, these tools leverage do you want to reach advanced algorithms and data analytics to streamline and optimize the search process . As a result, brands can save time, effort, and resources. Additionally, these tools provide valuable insights that help assess influencer and audience credibility and performance , allowing brands to make informed decisions that maximize the impact of their influencer marketing efforts.
Still not convinced?
Let’s explore exactly how influencer search tools use AI-powered filters, audience insights, and seamless integrations to streamline the process.
AI Filters
Influencer search tools harness the power of data to filter an ever-growing set of influencers . This means that instead of manually searching through your Instagram or TikTok discovery pages, you can use AI-powered filters to analyze large amounts of data and narrow down this vast set to a small number of highly relevant profiles . How does it work? Most influencer search tools work like a funnel, starting with broad filters and getting more specific as you scroll down. These filters exclude any profiles that fall outside of your desired follower range or don’t match your selected profile gender or topics .
For example, if you’re searching for a foodie nano-influencer in Melbourne, Australia, you’d first set the top filters to specify the influencers’ audience size and location. Then, cameroon business directory further down the funnel, you could select filters to segment profiles based on influencers’ interests, the hashtags and search tools keywords used in their posts, and even the brands featured in their posts. Once these filters are set, the AI-powered search engine will deliver the most relevant results for your search: influencers with 1,000-10,000 followers who are based in Melbourne and use hashtags like #foodie #recipies, vegan, etc.
Additionally, some search tools, such as the one offered by Influencity, offer filters likelookalikesto help you diversify your search. This is especially useful if you already know a profile that is a good fit for your brand and want to find others with similar content and follower bases .
Audience information
Search tools also allow you to zero in on the perfect influencers using audience insights. The first step, as already mentioned, is to identify your target audience. Next, your search tool allows you to sort profiles based on selected demographics of your audience. For example, if your search tools target audience is men who are interested in gaming
and are in the gen-z age bracket, you can set these filters and find the profiles that are currently impacting this audience .
Additionally, a good influencer search tool will have filters that allow you to segment profiles by audience growth and
quality . By using these filters, you can be sure that the profiles in your results are experiencing consistent, long-term growth and are attracting a quality audience.
In-depth analysis
Once your sea of profiles has been narrowed down to a small group of highly relevant candidates, a good sourcing tool
should be able to provide seamless integration into the Influencer Relationship Management (IRM) phase of the
campaign. This means that all the profiles you find in the sourcing process can be analysed and saved in your influencer
database so you can see their KPIs and decide which one would be the best fit for your brand .
With Influencity, you can see some complementary metrics directly from your Influencer Discover page and even view
their social media profile to get an idea of the content they publish. If this profile fits with your brand aesthetic and
values, you can add it directly to your IRM, unlocking important KPIs such as follower quality, earned media value, and media activity split.