Behavioural factors are how users We work with interact with your site. If they quickly leave without reading the text to the end, for Yandex this is We work with a signal that the material is uninteresting or not useful.
Your task is to keep the visitor on the site. To do this:
- Break your text into paragraphs and subheadings to make it easier to read;
- use lists and tables;
- add interactive elements – calculators, surveys, application forms;
- Think about cross-linking between articles We work with so that the visitor moves around the site and studies other materials.
4. Technical optimization
Setting up meta tags and headings
The Title and Description meta tags are what the user sees in the site snippet in search results. The clickability of your result largely depends on them. Use keywords in meta tags, but do not overspam. The text should be understandable and attractive to people.
The H1 heading should accurately reflect the essence of the page, so we also use keywords in it. But with subheadings H2-H6 you can experiment and make them more creative and selling.
Speeding up page loading
The speed of loading a website directly spain email list affects behavioral factors and positions in search results. No one will wait 10 seconds for a page to load. This is especially critical for B2B websites with a lot of content, photos, and videos.
To speed up your site:
- optimize graphics, compress images without losing quality;
- minify code, remove unused scripts and plugins;
- set up page caching;
- Use CDN to deliver content.
5. Building up the link mass
We receive links from specialized resources
Links from other sites to yours are one of the belgium numbers most important ranking factors. But in the pursuit of links, do not forget about quality. This is especially important for the B2B segment.
Your goal is to get links from authoritative resources in your niche. These can be industry portals, expert blogs, professional community sites. Such links will not only give you weight, but also bring targeted traffic.
Create useful content to attract links
To get links, it’s not enough to write good articles for your site. You need to create content that will be useful to others and that they will want to share.
For example, you can conduct research in your industry and publish the results. Or collect a collection of best practices and cases. The main thing is to provide unique and valuable information for which you will be referenced.
Conclusion
Website promotion in Yandex is a complex 91 club login: risks, benefits and tips and long-term process. It is necessary to take into account the specifics of the niche, the needs of the target audience, technical nuances. But if you approach the matter strategically and systematically, the results will not be long in coming.