Use search suggestions to create If intuitive keyword selection is not for you and nothing comes to mind, then I recommend taking into account the so-called search suggestions. Search suggestions help you understand what queries customers use to search for products/services in your category.

To do this, we enter the query we are interested in into the Google search bar, for example, “baby strollers”, and look at the search suggestions at the bottom of the search results:

Use search suggestions to create With the help of these search suggestions, you can expand your semantic core.

P.S. You can also go through each search suggestion and analyze other user queries that can also be included in the promotion of your resource.

For example, we follow the link “baby strollers overseas data Ukraine” and get a new list of search suggestions:

Step 4: Long Tail Keyword Research

Long tail is low-frequency, low-competition. Keywords consisting of three or more. Words that bring the lion’s share of search. Traffic to the site. Among novice seo. Optimizers, there is an opinion that in order to attract. Large search traffic, promotion should be. Carried out by high-frequency. Queries, but this opinion is erroneous. Firstly, high-frequency and highly competitive queries do not always meet the interests of users. Secondly, promoting a site beb directory to the TOP for these queries will take a very long time, therefore, at first, your site may not receive any traffic at all for these queries.

Example/ As a rule, top words usually consist of one or two words that describe the main activity of the company. In our case, it is the high-frequency “strollers”. Let’s assume that for this request, your site is in the TOP-30 of the search engine results.

In this case, you get little traffic

However, let’s imagine that you have chosen the long tail “baby strollers in Ukraine inexpensively” as the promoted keyword, and for this query you are in the TOP-3 of the search engine, then the lion’s share of the search traffic will be yours.

Step 5: Analyze the semantic core of your competitors!

One of the effective ways to select semantics is to analyze the semantic core of competitors. We select the TOP-5 competitors of your site and creating multichannel email campaigns analyze their semantic core. I suggest performing the analysis using the Serpstat keyword selection service. To do this, you need to enter the address of the competitor’s site in the search, after which you will be presented with a list of keywords by which it is promoted.