What are the advantages and disadvantages of Facebook advertising?
So what are the advantages and disadvantages of Facebook advertising? Here, we will explain three of each.
merit
:
①High target accuracy
② Optimize your ads to suit your goals
3. You can start with a low amount
Facebook has a bosnia and herzegovina phone number librarywealth of personal information about its users, including age, gender, residential area, alma mater, and place of employment. In addition to requiring real-name registration, many users are using the site for business purposes, so the information registe is highly reliable. The biggest benefit of using such data is that it allows for highly accurate targeting.
Facebook ads have developAI functions and are equipp with a function that automatically optimizes ads according to the target and purpose. With so many options for ad placements and ad formats, it can be difficult to know where and what kind of ads to place, but having such support functions means peace of mind.
Another benefit is that you can choose the fee structure according to your budget, starting from as little as 100 yen. You can start with a small amount at first, and then increase the budget as you verify the effect.
Disadvantages
On the other hand, there are three possible disadvantages:
① The number of users you can reach is limit
②Many specification changes
3) The effect does not last long
Although SNS advertising mobile data breaches have alarming can reach the largest number of users, the number of people to whom the ads can be deliver is limit compar to other online advertising such as mass advertising and Google advertising. If you want to reach a wide range of people, it may not be suitable.
In addition, Facebook ads are cell phone numberknown to change specifications frequently. The management screen and ad formats may change, and you ne to respond to them each time. Although this is to maximize the effectiveness of SNS ads, which change frequently, it may be a bottleneck for busy staff.
Finally, something that can be said about SNS advertising in general is that even if you get a great effect the moment you place an ad, the effect tends to fade quickly. This is inevitable due to the nature of SNS users, who react quickly but get boreasily, but once you place an ad, it’s not the end of it; continuous efforts are requir to keep seeing results.