In the book “The 25 Sales Habits of Highly Successful Salespeople ,” Stephan Schiffman teaches how it is possible to increase motivation through good sales habits.
The book outlines ways to convert leads into customers during the sales process in practical and easy-to-understand language.
8. The Challenging Seller
In both the world of simple and complex sweden telegram data sales, there is a myth that the best salesperson is the one who convinces the most.
However, Matthew Dixon and Brent Adamson have a different view on this sales profile.
In the book “The Challenging Seller” they both say that the secret to success is challenging the customer to the point of getting him out of his comfort zone (which is sometimes caused by Uncle Bernie), and teaching that selling can actually bring benefits to your life or your business.
In addition, the couple also explains how to get to know your customers deeply in order to convey the right value that will bring conversion into a sale.
9. Emotional intelligence for sales success
Sometimes, salespeople are quick to give analysis of different testing contexts in to a potential new customer’s objections and end up saying goodbye to that all-important sale.
Fortunately, the book “Emotional Intelligence” by Daniel Goleman brings everything a salesperson needs to know to avoid situations by avoiding impulses, developing empathy and, thus, increasing sales results .
10. The Blue Book of Sales Answers
To make a sale, you need to persuade the cmb directory customer that he’s getting a good deal. But, as you know, that can be challenging.
That’s why Jeffrey Gitomer wrote “The Blue Book of Sales Responses” to give salespeople insights to improve their approaches and increase their sales conversions.
11. How to Sell Anything to Anyone
The title may seem a bit pretentious, but its author, Joe Girard, was considered by the Guinness Book of Records to be the world’s greatest salesman. This is therefore a book that sales representatives cannot miss.
” How to Sell Anything to Anyone ” follows the professional life of Joe, who became the largest salesman in the United States by selling 40,000 cars in a 25-year career.
12. The World’s Biggest Salesman
This book by Og Mandino surely brings something different from the others: the author presents a path to business success through scrolls.
“The World’s Greatest Salesman” tells the story of Hafid, a camel keeper from the time of Jesus Christ, who became a wealthy merchant through the practice of the 10 scrolls.
Each one brings points that should be exercised, such as:
- have persistence,
- cultivate good habits,
- make the most of your time,
- control your emotions,
- inter alia.
13. The Secrets of the Art of Selling
When a customer makes a purchase, they do not do so because of the product itself, but because of how the product will change their life.
In order for a salesperson to activate this key in the customer’s mind , some sales techniques are necessary .
Zig Ziglar, in “The Secrets of the Art of Selling” , presents summaries of these techniques, as well as concepts, stories and behavioral examples that occur in the sales area.
14. Hypergrowth
In the book “Hypergrowth”, Aaron Ross and Jason Lemkin present a diagnosis of the reasons that lead companies to not grow at the expected speed.
They point out that for this growth to occur, it is necessary to guarantee a niche, create a predictable pipeline, make scalable sales, increase the size of transactions, understand deadlines, reinforce the sense of ownership of team members and make correct decisions for the future.
15. The Weapons of Persuasion
” The Weapons of Persuasion ” brings together the main studies carried out by the author, Robert Cialdini, to influence and persuade through sales techniques.
Overall, Robert points out six principles that can be applied to any part of selling, which he calls “mental triggers.”
16. The goal, a process of continuous improvement
” The Goal, A Process of Continuous Improvement ” by Eliyahu M. Goldratt tells the story of a factory manager who needs to improve his performance within 3 months.
To do this, you must find ways to reduce production costs, increase profits and optimize inventory.
Thus, the book brings excellent insights for sellers. Ultimately, selling also requires the creation of processes that bring the necessary results to achieve the sales goal.
17. The Power of Habits
Everyone who works in marketing needs to cultivate some habits, such as following new market trends and updating their Digital Marketing knowledge .
In sales, the scenario is no different. That is why the book “The Power of Habits” by Charles Duhigg is quite appropriate.
He helps salespeople reflect on the actions in their routine that may be hindering their development and productivity.
18. The 7 Habits of Highly Effective People
Being productive is the secret to success for everyone who works in sales. However, to achieve performance, it is necessary to cultivate good habits.
Although ” The 7 Habits of Highly Effective People ” is not a sales book, author Stephen Covey brings teachings to all who are seeking success, with tips and techniques that can be applied in the routines of those who work with marketing and sales .