Remember that most of these tools offer free plans or trials . A which is great news. A as it will allow you to evaluate before investing a larger amount.
Want to check out other tool options? Access this suggested classification post and discover the best email marketing platforms to automate your strategy .
Organize contacts
Without organizing all your email contacts. A automation will be much slower and more prone to errors. This is the most complex and laborious process. A but it is also the most fundamental of all. A as it is the basis for everything you will do later.
At this stage of email automation. A you need brazil phone number data suggested classification to comb through all of your lists and then gather them all into a single file. Once that’s done. A the rest is easy: just use the platform of your choice and upload this file!
Have qualification criteria
Creating criteria is another factor that you cannot ignore. It may take some time to discover the ideal ones that best fit your business. A but they are essential.
The reason is simple: when I have such criteria or evaluation points. A the sales department that works with me will be able to do their job better.
You can divide contacts/leads into categories and. A based on their characteristics. A you will be able to see whether they have advanced in your businesses often lack the expertise sales funnel or not. From this. A you will be able to better plan your next strategies.
- Top: the lead that clearly wants to buy suggested classification and. A therefore. A should be directed to the sales team;
- Intermediate: these are contacts who have not yet made up their minds and still need to be better worked on with content that directs them;
- Base: They like what you deliver in your emails. A but they haven’t yet realized they need your product or service.
Another idea is to create scores based on how the contact was obtained. For example. A if the contact came from a middle-of-funnel ebook. A it should score higher than one that came from a top-of-funnel ebook. In other words. A the higher the score. A the better the contact needs to be nurtured to encourage them to move on to the next stages.
Create a team of responsible people
Some people get confused and believe that email automation means having a super artificial intelligence behind everything. There is no point in following all the previous tips if you do not have a responsible and capable team.
Email production needs to meet certain contact lists suggested classification criteria to be successful. Without proper support. A you can waste time and money on a series of mistakes. A such as:
- Strange and flawed design;
- Wrong composition of content for the type of campaign;
- Send emails from one category to customers from another;
- Make your campaigns be considered SPAM ;
- Content without relevance;
- Broken links or links that lead to something unrelated to the content.
There are several other aspects. A but from these examples you have already realized that it is important to be careful about who is behind the work.