In the behavior section , in addition to the overview where you can see which pages are most visited by users, you can view the behavior flow which allows you to understand which pages your users enter and exit, the site speed , the Site Search and the Events .
The site search, if set up correctly as in this guide , allows you to understand what users enter into the website search bar. This tab is very important to be able to understand what users are looking for and what they probably don’t find . Useful on E-commerce for example to be able to obtain information on the navigation methods of visitors and to discover word associations that perhaps you would never have thought of using within the product sheets.
Site Reports with Data Search
In the events section you can view all the phone number list events set on the website code side or from Google Tag Manager. In events you generally track form compilations , clicks on the phone from a mobile device, social buttons , external links , links to PDFs and so on. Fundamental to have accurate conversion tracking.
Conversions
In this section you can view data related to the objectives set on the site, those related to E-commerce and multi-channel funnels . If set, they are essential for the analysis.
Download the Google Analytics Guide in PDF
You can insert all these “screens” presented what is email deliverability? in a simplified Dashboard by going to dashboard>new dashboard>empty or beginners>create dashboard and download it in PDF format. Or you can create “shortcuts” by clicking SAVE>Save Report at the top.
But the most powerful way to create custom reports is through the use of Google Data Studio . Data Studio is a very powerful tool that uae cell number allows you to generate custom dashboards with the data you are interested in analyzing. Google has recently introduced many more pre-set templates than a few months ago, directly from the Analytics panel. It will probably become a fundamental tool with the definitive advent of Google Analytics 4 .
I have created a short PDF guide based Reports with Data on this article with specifics and insights.
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