Understanding what isn’t working on your pages is an important process to improve what you’re offering to the user.
Advanced filters can be used to pinpoint, for example, what the source of a high bounce rate is. In the
end, the overall number is often high, but it is not necessary to change everything.
Filters show the exact source of this number. If it is due to mobile access, it means it is time to rethink
your page design and identify whether it is responsive or not.
It is also possible to identify if the relationship comes from users originally from Facebook, which
shows that the content is not targeting that audience.
How to create advanced segmentation in Google Analytics?
As one of Google’s goals is to make life easier south africa telegram data for those who are using its
products, there are various segmentations already predefined by the tool.
However, most of them are generic and may not be that useful to improve your campaigns. Besides
that, if Google offers it, why not explore these resources better?
For this reason, we have separated a simple step-by-step guide on how to create advanced filters
in Google Analytics and boost the efficiency of your marketing actions.
Step 1: Once you log into your Google Analytics account, select “Audience” from the tab on the left-
hand corner of the screen and click “Overview.” This will display statistics for all users who visit your site.
Step 2: It’s time to get down to business
Select “add segment” next to “all users” and get ready to explore these resources.
Step 3: When you select this option, a new architecture documentation tab will open with some
segments already predefined by Google that may be useful for your business. If that is not enough, just click on “create segment” to start customizing.
Step 4: How about continuing with the example of access and the user experience on the mobile version of your website? For this reason, we are going to create an advanced filter that will indicate the time spent on the page for all those users who enter via mobile.
Click on “Technology” and type in the device category item. You can notice that it is possible to make countless settings in these filters, working with the operating system, for example, or even with the browser itself used.
Personalization allows you to find the ideal filter for your objective with that analysis.
Step 5: Next, it’s time to set the conditions
That is, what are the mobile user specifications you want to target? Continuing with our example, just search for “time on page” and fill in the box next to the minimum time you want to find out.
Want to know what percentage of mobile users cmb directory spend more than a minute on your page? Use the equal, greater than, and less than signs to modify the variables and get the exact information you’re looking for.
Advanced filters in Google Analytics are easy to apply and extremely useful for those who want more precise and detailed information about user profiles and behavior.
Therefore, avoid wasting a lot of time and apply advanced segmentation to extract insights in most of your Digital Marketing strategies.
However, this data will only be useful if it is closely monitored, right? Only through analysis can you identify ways to optimize your actions.
Google Analytics has a number of resources that can greatly assist your marketing strategy.
That is why I now invite you to download the complete guide to Google Analytics and discover all the secrets of this fantastic free tool.