Good B2B websites allow companies to have great visibility and generate opportunities constantly in the short, medium and long term, which makes them profitable from a budgetary point of view.
What you invest today in having a solid website will give you sustainable and uninterrupted results for years, and it can also be a step that increases your business volume substantially.
7 essential factors in B2B web design
Having a solid website that generates profitability and improves positioning is possible if you meet the following key factors:
The aesthetic aspect is, of course, a central qatar phone number data element of web design , both in the retail sector and in B2B commerce.
A good site is designed in an attractive way to the eye, motivating the user to interact with it and maintain a long time of permanence .
On the other hand, design is key to providing the site with intuitiveness, making it easy to use and understandable. This is possible thanks to a good information architecture and visual coherence .
2. Produce relevant and high-value content
B2B websites may also contain a corporate blog , or at least be a link to it.
In turn, the blog is another key aspect for marketing and generating business opportunities.
If you share valuable information and your target audience’s attention there is huge content here, you can build a large audience, earning a place in the minds of users , thus making them more likely to make a purchase in the near future.
Another point that gives value to the brand is the organic traffic that blogs allow to acquire, since with a good study of keywords and a well-structured SEO work , new users are attracted without having to buy ads for it.
In addition to being relevant, you should share cmb directory messages in attractive formats, such as interactive content , that contribute to the user experience.
Market research infographics, downloadable content such as ebooks, templates and videos are some of the materials that can give you good results.
Taking advantage of the fact that we mentioned interactive content, I’m sharing with you the example of the ROI calculator we created here at Rock. It’s an interactive page that adds value due to its ability to generate insights for the user:
Materials like this increase the time users spend on the page, encourage conversions and promote content on their social networks.
If you find the engagement potential that interactive content offers interesting , download the full ebook we produced on the topic!
3. Create Landing Pages with conversion power
An engaging and interactive landing page can optimize your site’s conversions , generating a better return on investment and contributing to overall financial viability.
Furthermore, by promoting the obtaining of materials in exchange for filling out forms, they are a powerful source of interesting data about users and potential clients.
For your landing page to be effective, in addition to betting on interactivity, avoid asking too many questions in the forms, have a single conversion point and present a clear and concise offer.
A good example of a landing page in this sense is that of Robbins Research, which created material to encourage its users to buy one of