Internal SEO optimization is a key factor in On-Page SEO  successful website promotion in search engines. Without competent internal On-Page SEO  optimization, even the highest quality content can get lost in the depths of the Internet. Let’s figure out how to gradually bring your website into compliance with search engine recommendations and increase its chances of high rankings.

Nobody likes to wait for a website to load. If pages take longer than 3 seconds to open, most users will simply go to competitors. That’s why speed optimization is a top priority for on-page SEO optimization . Use image compression, code minification, enable caching – and your website will fly!

You can check the loading speed using tools such as Google PageSpeed ​​Insights or Yandex.Webmaster. They will show “bottlenecks” and give recommendations on how to speed up the site. Don’t be lazy in using them – it really works. We had a client – an online store of household appliances from Krasnodar. After optimizing the speed, the page loading time decreased from 5 to 1.5 seconds, and the conversion increased by 15%.

Nowadays, more than half of the traffic comes from mobile devices. Therefore, adaptive design is no longer a recommendation, but a necessity. The site should be displayed equally well on smartphones, tablets and desktops. If elements overlap each other on the phone or you have to zoom in to read something, it’s time to sound the alarm and call the layout designer.

Use media queries in CSS, flexible block sizes, vector images in SVG. Check the site on mobile device emulators or directly on your phone. Adaptability can also be tested in Yandex.Webmaster – it will evaluate the convenience of the site on mobile devices and suggest what to fix.

Install an SSL certificate and switch the site to the HTTPS protocol. This is one of the signals for search engines that the site can be trusted. Plus, for users, the lock icon in the address bar is a sign of reliability and concern for their safety.

Ideally, you should issue a certificate for each domain name, including subdomains. Check if the redirect from HTTP to HTTPS is configured correctly, and if the browser does not issue warnings about an insecure connection. It is better not to joke with this – for an invalid certificate you can fly out of the index.

Internal linking is important not only for users, but also for search robots. The more logical and understandable the site structure is, the easier it is for robots to index it. Divide all content into categories and subcategories, like in an online store. Use hierarchical nested URLs, such as site.ru/category/subcategory/.

Breadcrumbs are also a great way to south africa email list navigate the site. This is a chain of links that shows the path from the main page to the current page. They are convenient for the user, and the search robot will understand the structure more easily. Here is an example of a competent breadcrumb: Home / Services / Internal SEO optimization / Checklist

The menu should be intuitive and not overloaded with items. Break it into logical blocks, use drop-down lists for subcategories. On large sites, site search is a great help. Check how it works and whether it gives relevant results for the request.

Eliminate duplicate items and looped links belgium numbers from the menu. The robot can get into an infinite loop and spend the entire crawling budget on one page. Another life hack – place an additional menu with the most important sections in the footer of the site. This way, search engines will better understand the priorities.

Internal SEO optimization is impossible without key phrases. It is necessary to collect a complete semantic core, cluster queries into groups and distribute them across the site pages. Ideally, there should be a separate landing page for each group of queries. This will be convenient for the user and understandable for search engines.

The main thing is not to overspam. The keith gill net worth vs the game net worth required frequency of occurrences depends on the text size, but on average 1-2 exact occurrences of the keyword per 1000 characters will be enough. Be sure to use dilutions, morphological forms and synonyms of key phrases. This way the text will look natural, and not like a set of SEO words.