With in-person concerts cancell and venues clos, artists and fans turn to online platforms. Music video streaming is rapidly growing in popularity – more than 2 billion people flock to YouTube every month to experience music.
Music video streaming is rapidly growing in popularity: more than 2 billion people flock to YouTube every month to experience music.
For advertisers, this shift has creat new opportunities to reach attentive and engag audiences through digital music content. But many marketers are hesitant to invest because of common myths about music content and its impact on marketing goals.
People go to different platforms for different things
You’re familiar with the current landscape: people have more skype database choice than ever before and consume music on many different platforms. Even on YouTube, they do so in different ways, from live streams and dance videos to user-generat covers and official artist tracks. YouTube Music currently has over 70 million official tracks, more than any other music service.
Just as artists and fans are adjusting to the new reality, brands must find new ways to reach music lovers, especially without live events and concerts.
What’s most exciting about YouTube isn’t just its obvious scale
It’s the variety of solutions advertisers can use to reach people, bas on their goals.
One solution is music lineups that connect brands with people link building also links websites bas on particular genres or moods. YouTube offers a few types. Dynamic lineups are locally relevant by country and can include seasonal events, travel, and other themes.
The YouTube Music Curation playlist is compris of the top 5% of premium music content on YouTube globally, such as official music videos.
If you’d rather go with what’s playing at any given time cyprus business directory you can buy against the Top 100, power by YouTube Charts, which aligns your brand with the most popular artists and songs in your key markets. Since everyone’s music taste is unique, YouTube’s diversity of content and range of advertising solutions give brands the opportunity to be seen, heard and recogniz by the people who come to experience the music they love.