There are many reasons for email marketing in E-mail marketing in B2B communication: newsletters, mailings about trade fairs and events, welcome series for new customers or automated online shop notifications such as order confirmations and password reminders. With the Inxmail Professional and Inxmail Commerce solutions, these types of mailings can be easily implemented. Read here which solution is suitable for which B2B scenario.
With the Inxmail Professional and Inxmail Commerce solutions from the email marketing provider Inxmail . E-mail marketing in B2B companies can implement highly personalized newsletters, email campaigns and automated one-to-one emails. The offer is supplemented by mobile-optimized newsletter templates and powerful connection options uk whatsapp number data to third-party systems. But how do the two software products differ? And what are the advantages of the solutions for B2B communication? To help B2B companies find out which software is best for them, we explain the main differences between the solutions.
Email marketing with Inxmail Professional
Inxmail Professional specializes in highly personalized newsletters and email campaigns. The solution offers B2B companies extensive functions for personalization and segmentation. The optimal display on desktop, smartphone and tablet is achieved automatically using newsletter templates in responsive design. The software also offers predefined workflows for event-related. Automated notifications such as anniversary or reminder mailings.
The email marketing solution can also be flexibly integrated into existing system landscapes via interfaces to third-party systems. This means influencer marketing automation software: 4 tools that will simplify your day-to-day that customer and product data can be linked to email communication across systems. B2B companies can use data from their CRM, online shop, ERP systems or campaign management tools for this. In practice, this means that content from the individual systems is automatically integrated into a newsletter, regardless of whether it is editorial texts, customer or product data. An example: While the salutation and personalized contact person for a newsletter come from the CRM system, the online shop provides suitable product data, texts and article images. The selection of newsletter recipients takes place in the campaign management software.
Inxmail Professional also has features that allow B2B customers to continuously improve their email marketing: For example, they can use recipient cyprus business directory reactions such as opening and clicking behavior to optimize their follow-up campaigns. The general rule here is: the more personalized the content is, the more relevant a mailing or newsletter is. E-mail marketing in B2B companies therefore benefit from a higher click rate and increased customer loyalty.