Create landing pagesyour landing pages are those where . Your leads will first arrive after clicking on an ad or other link. They are . The first real point of contact with your company, so the landing page needs to . Quickly get the message across. Landing pages will also often landing pages will also often . Use opt-in forms that allow leads to hand over details like their email address.

Lead Gen landing page

A create lead b to c database magnetspeople are unlikely to hand over their details without a . Good reason, meaning you should create what’s known as a lead magnet. A lead magnet . Is a piece of content that you can offer in exchange for somebody choosing to . Hand their details over. They can come in a variety of forms, with one of . The most common being an ebook.

Once you start getting traffic

Once you start getting . Traffic, your lead magnet will help you start building a database. Lead magnets drive image source hubspot  trafficwhen . You’re ready, it’s time to start bringing in the traffic. Perhaps the most popular method . Is to use pay per click ppc advertising because it’s relatively affordable and starts driving . Traffic instantly. Other methods include content marketing which means creating quality content that gets shared .

Across the internet and drives

Clicks your way. Image source: ezoic. Comrun drip campaignsas leads . Start comrun drip campaignsas leads start to sign up, the next step becomes nurturing the . Leads. A drip campaign is a marketing method tha email leads database that involves interacting with your leads . According to where they are in your funnel. Invest in marketing automation software that will . Allow you to segregate your leads into different categories, and enable you to monitor their .

Behaviour Send them content that

Corresponds with their behaviour and helps to answer any reservations . They might have. The drip campaign should be the drip campaign should be designed to . Help guide them through the funnel until it’s time to go in for the sale. . The entire process can be automated, with the software sending content at appropriate times according . To pre-defined criteria.