You’re losing money. Every day you sell online , you’re losing potential business on your website.
According to the Baymard Institute, 70.19% of online shopping carts are abandoned . Imagine that. Out of 100 potential customers, 70 abandon the cart without buying anything. How much would your sales increase if you captured these customers instead of losing them?
Let’s look at a quick example. If you currently make €15,000 per month in online revenue and could convert just 25% of those abandoned orders into sales, you would earn an extra €45,000 every year.
Shopping cart abandonment is very painful for online retailers. In this article, you will learn why customers abandon their shopping carts and what online retailers can do about it. With this knowledge, you will be one step closer to converting visitors into customers.
What are shopping cart abandonments?
Cart abandonment occurs when a customer adds items to their shopping cart but does not complete the purchase. This can happen for a variety of reasons, such as not having the right payment method available, shipping being too expensive, qatar email list or the customer simply changing their mind about the purchase.
The reasons for shopping cart abandonment
The additional costs are too high
Cost is very important to the modern online shopper, so it’s not surprising that additional costs incurred at checkout are one of the leading causes of shopping cart abandonment.
Additional fees – such as unexpected shipping costs, taxes and duties – are not always made clear to customers. These fees, use email campaigns to build a community added to every product price, are the reason why 47% of customers abandon their shopping cart and leave the website.
An account is required
Customers who come to your online store for the first time want to experience a quick and smooth e-commerce checkout experience . That’s not the case when they’re asked to create an account.
Time-consuming fields like your birthday and phone number aren’t essential to making an online purchase. Some customers find it frustrating to have to provide all of this information for a single purchase – that’s why a quarter of all abandoned carts are because the website asked them to create an account.
Even if someone has created an account before, burkina faso leads it is not easy to remember their login. Only 13% of people use the same password for every online account.
Offering a guest checkout option or an expedited checkout that remembers customers may be enough to solve this problem.
The delivery is too slow
Delivery is a problem for many customers. Around 45% of customers shop online because they get free delivery, but if there is a long delay between ordering and receiving the product, almost a quarter abandon their shopping cart.
The simplest solution is to distribute your inventory to warehouses in the cities where you receive the most orders. The less distance there is between a product and your customers, the faster it will be in their hands.
The checkout process is too long
Did you know that the average checkout includes nearly 12 form elements by default ? Your name, address, and birthday are popular form fields that help online retailers understand their customers. But your search for information could cause them to leave the page entirely.
A long and complicated checkout process is the reason for 18% of shopping cart abandonments.
Luckily, there’s a simple solution: get rid of the unnecessary form fields and use a checkout solution like Shop Pay instead . This stores customers’ data so they can simply tap on the items in their cart to buy them. And there’s no need for three-page questions.
The pricing was unclear
High shipping costs are one of the main reasons for order abandonment. Likewise, many (17%) visitors abandon their shopping cart because they cannot calculate the total cost of the order in advance.
Additional fees may apply when buying online, especially if you are buying from another country . Import taxes and currency conversions play a role in determining whether it is worth buying from online retailers.