Six months into the pandemic, we’ve all heard the words “no-”: unprecent, unknown, unexpect. As we approach this holiday season, it’s likely fill with your own “no-” words: unconventional, unchart, like no other.
While navigating this time has been difficult, it’s also been liberating. Changes they’d always want to make have become a priority or even urgent, and this has accelerat innovation in their business, allowing them to be of service to customers and find new ways to grow.
As we approach what will likely be the most digital holiday season yet, retailers are realizing that digital marketing is critical to continu growth.
So how do you use digital channels and tools as a growth driver for your retail business? Earlier this month, we host Think Retail On Air, a virtual event dicat to helping retailers prepare for the holidays. During the event, we spoke with some of our omnichannel customers about how they accelerat digital when it matter most and how they continue to use those strategies into the holiday season.
Use real-time insights and automation to inspire and acquire new customers
As many of us were stuck at home looking for new ways office 365 database to exercise, technical apparel retailer Lululemon us real-time insights into at-home fitness trends to drive content creation and ads for its YouTube channel.
For example, the retailer saw spikes in searches for “yoga at home” and prioritiz creating and publishing content for those queries. This help the impress clients with a professional appearance team meet a clear consumer ne while expanding its reach to new audiences, growing subscribers by 89% and inspiring 950,000 hours of YouTube content watch in its first quarter—25% of which was driven by advertising.
Lululemon also continu to lean into its existing automation strategies across its paid programs, enabling quick reactions to behavioral and commercial shifts.
Lululemon’s digital marketing director Lindsay Noyes offers advice for other retailers heading into the holiday season: “Anything you can automate, automate and leverage machine learning wherever possible. We have a finite amount of human resources, and automation and machine learning really enable scale.”
Bring the best of the store and physical assets to digital technology
At the start of the pandemic, essential retailer Petco saw cyprus business directory that as people stock up, they were also stocking up on their pets. As this happen, the brand’s digital-only competitors were unable to fulfill orders at the spe pet parents ne. Petco accelerat its plans to launch Delivery and Ship-From-Store options, getting them up and running within weeks.
These actions allow the brand to grow e-commerce sales by 100% year-over-year and use demand-driven investment to ruce acquisition costs by two-thirds.
