How to Create a Semantic Core Today we will talk about what a site’s semantic core is, why it is so important to approach its compilation correctly, and how a novice SEO optimizer can select keywords in the absence of specialized paid tools.
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How to Create a Semantic Core What is a semantic core?
The semantic core of a website is a set of search words, their morphological forms and phrases that most accurately describe the type of activity of your resource.
As a rule, compiling a semantic core is the very first and, perhaps, the main stage in promoting a web resource, so it should be treated accordingly. For a beginner SEO optimizer, the process of selecting keywords can take more than 3 hours, so to make the work easier, I will tell you about the key stages of selecting semantics, which will form a kind of SEO template for beginners.
Stages of compiling the semantic core of a website How to Create a Semantic Core
Below are 6 key steps that, in my opinion, will help you quickly assemble a high-quality semantic core.
Step 1: Compile a list of the most important and relevant categories
Before you start selecting keywords, you need to analyze the topic of your site: understand what services/products the company provides and what goals are pursued. Think about which categories best match the topic of your web resource. To do this, put yourself in the client’s shoes and think about which types of search queries are most important and relevant for the site.
Example: Let’s say you are the owner of an online store for children. Then the key categories for you will be:
- Baby cots
- Strollers
- Children’s transport
- Car seats for children
- Children’s toys
Step 2: Intuitive selection of keywords for selected categories
Once you have decided on the main categories of the site, you need to start selecting keywords for each of these categories. Take any email data category you have selected and try to intuitively select keywords that best match it. These can be both commercial and non-commercial queries.
How to Create a Semantic Core Example. From the above categories for the children’s online store, we will try to select the types of keywords that are most relevant to the category “Baby strollers”:
- baby carriages
- buy baby strollers cheap
- prices for baby strollers
- baby strollers for beb directory newborns
- baby strollers for twins
- what stroller to choose for a newborn
- strollers
- which strollers are the lightest, etc.
During this selection, you will receive a list of the most typical key queries, which can then be expanded and divided into separate subcategories.
For example, during the selection of keywords you received a list of 50 keys. It is not practical to keep all these keys in one category “Baby strollers”, so you using dynamic content in emails can highlight the subcategories “Baby strollers for twins”, “Strollers”, etc., and distribute the selected keys between them.