We speak to brands every day about how they are adapting their plans and adjusting their digital advertising investments. The challenges facing brands today are complex, particularly as marketers pivot their focus to e-commerce.
Here are three lessons learn from brands that have pivot and increas sales:
Drive discovery and sales with engaging and enriching images
Today’s abundant choice and unlimit information make the buyer decision process anything but linear. Instead, a complicat web of touchpoints bridges the gap between trigger and purchase.
With many of its retail stores clos due to the ios database pandemic, clothing retailer Hugo Boss was looking to drive sales from new customers and improve customer retention.
To visually inspire people, the brand us image extensions to complement its responsive search ads. By adding images to its text ads, Hugo Boss achiev a 2.5x return and improv its click-through rate on search campaigns by 5%.
“Using image extensions with responsive search ads a link-building service can boost help us not only improve customer retention, but also reach and inspire new customers,” said Timothy Hartmann, Vice President of Ecommerce at Hugo Boss.
“Combin with automat bidding to maximize return on ad spend, we’ve seen great ROI, despite the dynamic market we’ve been working in recently.”
Promote your products with a holistic approach
It’s important for brands to meet potential customers wherever they are online – whether watching videos on YouTube, checking email or browsing the web. But in a dynamic marketplace, managing multiple ad formats across different channels and geographies can be an add challenge.
That’s why, in 2018, we launch Smart Shopping cyprus business directory campaigns. Campaigns react quickly to real-time signals to make sure the right product is shown to the right customer, at the right time.
Even as the pandemic forc New York-bas bakery Milk Bar to close all but five of its 18 stores, Google searches for “cake delivery near me” increas 500% year over year as people look for ways to celebrate friends and family from afar.
To adapt, Milk Bar chang its marketing strategy by investing in e-commerce to capture the increase in demand.
“E-commerce and digital have allow us, despite the pandemic, to reach people where they absolutely unequivocally spend most of their time, which is online,” said Christina Tosi, founder of Milk Bar.