Google has updated the
Article Structured Data documentation to cover none other than Articles, News, and Blog Posts. This update aims to make the title property more aligned with title elements and title links.
Let’s better understand what this update is and israel telegram data how it affects marketing strategies.
Keep reading!
What is article structured data?
Structured data is a standardized format for providing information about a page, which helps Google better rank the content on that page.
Understanding the content of a page can be very demanding in Google Search . So, as a content producer or SEO , you can provide Google’s algorithm with clear information about a page on your domain by placing structured data on it.
Structured data helps deliver results that are more relevant to users’ search interests, encouraging them to interact more with your site. This is called enhanced search.
Take ZipRecruiter , who achieved a 4.5x higher how to create a digital ecosystem? conversion rate by adding structured data to their recruiting page. Or StyleCraze , who improved their site’s CTR by 1.2x by leveraging structured data to gain insights on their pages.
In this way, by correctly using Structured Data for Articles and their variants (News and Blog Posts), you optimize your website and qualify it for an improved search, increasing the chances of success for your article or ad.
About structured data for titles…
This change in guidelines particularly affects the title property, which is usually reproduced in the title element, in the metadata area.
Google’s original recommendation was that the article title should not exceed 110 characters. Now, with the new guidance on title ownership, Google has said that it no longer has any restrictions on article title length , but cyb directory that it should be a concise title anyway, as long titles may not appear in full on some devices.