Do you know what digital transformation really means? An For SMEs digita increasingly widespread expression nowadays, but one that still generates some perplexity.

Following the Covid-19 pandemic, digital has become a necessity, especially for small and medium-sized businesses. The question is: are companies implementing a real change? And do they know all the implications in the b2b sector?

In this article, we try to answer these questions and clarify some important concepts.

Digital Transformation: A Possible Definition

HubSpot describes digital For SMEs digita transformation as the special database process of integrating digital technologies into all aspects of a business. A transformation that does not want to change what companies do, but how they do it, revolutionizing the way they carry out every operation.

Technologies are changing processes, corporate culture and customer experience to meet a constantly changing market and increasingly demanding buyers .

And they are precisely the protagonists to focus on when starting a transformation process with a digital perspective .

Every decision must be based on the customer, on what he is looking for and what he needs.

There are three main areas where change can occur:

marketing that represents the first contact with the Correct Dimensions and image size company in the initial stages of the buyer ‘s journey
sales that occur when the prospect is ready to purchase, in the final phase of his process
customer service , available especially after-sales
Let’s look at them in detail.

New Call to Action

B2B Marketing

The health emergency has certainly accelerated china phone numbers digital transformation even in companies still reluctant to change.

With conferences and trade shows canceled , many companies are now showcasing industry innovations online and meeting prospects through virtual events.

These new habits will most likely continue even when the situation stabilizes. This is why digital transformation is essential, now more than ever.

Here are some items that cannot be missed:

an effective website that attracts the attention of potential customers and guides them to purchase
educational content that provides value to prospects and helps build a relationship of trust
great attention to SEO , search engine optimization; if done properly, it allows you to be visible on search engines and to be found by potential customers
a widespread presence on social media, including through paid campaigns, with the aim of reaching a large and selected audience and getting in touch with the target buyer personas ; speaking of SMEs operating in the b2b sector, Linkedin is the recommended platform.