Insurance companies have a series of objectives, including increasing their customer base, getting new insurance policies signed up (so-called cross-selling). Preventing the flight of existing Challenges for insurance companies customers and having a differentiating element with respect to the competition. In this way, they will have a series of needs that they must cover in order to achieve success:

Attracting new customers by taking out new insurance policies

This involves creating new offers for potential customers through events b to c database  products.Customer retention . These are actions that prevent customers from leaving, for example, by offering a bonus on their policy or offering them a gift.
Customer loyalty . Through the insurance company, they try to reward all those who remain in the company for a long period of time, as well as increasing sales among them through upselling and cross-selling. One of the mechanisms can be to reward your company with experiences or gift cards.

Lead generation . These campaigns need to increase the number of customers, for which they will use ads on social networks, television advertising, etc. They are usually accompanied by raffles how do these incentives affect different profiles? and gifts that favor the capture of leads and the obtaining of first-party data to incorporate into CRM and start the marketing flow towards sales.Sales incentive through agents and intermediaries (intermediary channel) . Ongoing motivational programs and specific promotions aimed at these profiles are established.

Recommendations . Through word of mouth from customers we can get new cameroon business directory conversions for the insurance company. Member get Member or referral programs are usually accompanied by a direct bonus or gift.
Reward employees at certain times and for certain actions to increase their motivation. For example, at Christmas time with a gift catalogue where they can choose the item they like the most.