Most companies, having started with point digital tools and having received a positive effect, start pouring money into them. Trying to scale the success, but quickly reach the ceiling, and the effectiveness of the tool falls. This approach is acceptable only at the start.
Working with the dmp platform
The technology of Aktion Marketing includes working with the data management platform (DMP). The advantages are obvious:
18 million employee records from 5 million library shop organizations .
30 of our own professional media outlets and professional communities in social networks , where we post articles on behalf of the client, increasing brand awareness and its expertise among a narrow target audience;
Tatyana Stepanenko, Head of Client Projects at Aktion Marketing
What is scoring?
Despite the fact that the decision-maker’s contact base itself is already a valuable asset that can significantly increase the effectiveness of attraction, we went further. Our specialists have mastered scoring technology : they have learned to use big data. Analysis and machine learning algorithms to assess the likelihood of purchasing your product or service.
Then, comparing hundreds of parameters and the research team will talk to thousands of relationships, smart algorithms make a conclusion : who is more effective to show your ad to, cutting off non-target clients.
How Segmentation and Scoring Technologies Work
In a classic audience funnel, potential cz lists buyers’ contacts appear at the moment when the user has performed an action on the site: sent an application, downloaded useful information, completed a quiz, etc., i.e. entered their data themselves. But such visitors are few.
You will have many more engaged contacts. Remarketing and special scripts allow you to return some of these clients. These can be calls to the target audience, warmed up by expert articles, with identified interest. You can use tools that reduce the workload of managers, such as WhatsApp messages and calls using a robot.
