The B2B target group can be continuously supplied with suitable information via social media. This is not necessarily only done via social media advertisements, but also through simple posts on the company website. If a customer likes the product improvement through Facebook page or follows the XING or LinkedIn account, the algorithm will show philippines whatsapp number data them certain news in their news feed. If they interact with the company’s news by liking or commenting, something from the company will appear more and more frequently in their news feed.
This often leads to dialogues with the customer. Depending on the situation or question, it is possible to get direct feedback from customers about processes or products. If this feedback is taken seriously and incorporated, customer satisfaction increases and customer loyalty is strengthened. Of course, negative feedback can also occur occasionally. In such product improvement through cases, it is especially important to stay calm and take the feedback seriously. If you accept the feedback and act accordingly, good interaction can even result in positive PR.
Employee recruitment through social business networks
Many applicants today use social media to find out about potential employers. This gives companies the opportunity to present themselves as attractive employers, particularly on business networks such as XING or LinkedIn. The social media platform kununu has set itself the task of giving employees or applicants the opportunity to rate companies where they work, have worked or have met in interviews.
This is primarily intended to ensure greater transparency on the job market. Here, too, a company’s goal should be to present itself as well as possible a retrospective on consumer behavior in 2022 and forecasts for 2023 product improvement through in order to give potential employees a good first impression. In addition to the presentation, employees are also recruited via social business networks. Young talent in particular is actively contacted and poached by other companies and headhunters. It is therefore worthwhile for B2B companies to become active on social business networks themselves, to present themselves and to recruit talented employees.
Today’s young people are tomorrow’s decision-makers
98% of Germans aged 14 to 29 use social media regularly. They use an average of five social networks, with the top three being YouTube, Facebook and Instagram. This is confirmed by the social media trends of 2018. In the future, it can be assumed that cyprus business directory social media will continue to be used a lot by 14 to 29 year olds. They use the networks to find out more about their friends, as well as news, stars and brands.
Due to their frequent use of social media, they are also exposed to advertising and advertisements. And it is precisely this age group that spends a lot of time on social media today that will later take on the role of decision-maker in companies. And influencing the decision-makers of tomorrow in their decisions should be in the interest of every company.