On LinkedIn you can choose between the following five formats:
- Sponsored Content: Posts from the company Precise B2B targeting page, such as company news, articles or YouTube videos, can be shared with the target group
- Text ads: Using a headline, text and image in various ad formats, it is possible to display advertising as a text link ad at the top of the page.
Text ads can also appear in the “Ads you may be interested in” category. - Sponsored InMail: Personalized messages land directly in the taiwan whatsapp number data target group’s InMail inbox
- Dynamic Ads: Based on the LinkedIn profile data, the ads are only shown to those people who match the ads.
>It is only possible to insert a short text, the company logo and a button to the company or career page. - Display Ads: DisplayAds contain banners that appear prominently on the right edge of the screen and can redirect to a landing page.
This allows various goals to be pursued
Precise B2B targetingeven beyond recruiting. For example, this could mean that the content has a greater reach, which in turn attracts more 6 essential features to look for in an influencer platform potential applicants, customers and partners to the company website. Sponsored InMails are particularly suitable for recruiting in B2B, as the message can be personalized. The personal approach leads to an increased response rate.
On XING , the ads are structured a little differently. In the first step, you have to choose between six options to decide what you want to advertise:
- XING profile
- company profile
- job advertisement
- XING group
- XING event
- website
After the selection, the next step is to define the target group: in addition to demographic data. .The target group can also be refined using filters cyprus business directory such as current company. Knowledge or field of activity. This is a good way, especially for the B2B sector, to address the target group directly using the company name or industry.
LinkedIn and XING as B2B lead generation platforms
Of course, the focus of both business networks is on recruiting new employees. Precise B2B targeting But the platforms also offer more. Both XING and LinkedIn are particularly well suited for B2B lead generation. The precise targeting makes it possible to address customers appropriately in addition to recruiting. This makes the two platforms particularly suitable for lead generation.
Before you decide whether to choose LinkedIn or XING as a lead generation platform. You should also consider that it is very time-consuming . And also requires a certain level of industry knowledge to be successful.