Returns management can be complex and even cause friction in the customer journey that can impact profitability. But companies that see returns as an opportunity can use them to delight their customers, improve their product offerings, and increase customer lifetime value .
Having a proper system for handling returns is crucial, as these requests can cost a lot of time and money, with many hours spent on emails and calls to customer service. To turn returns into an advantage, you need the right returns management process.
The tools built into Shopify can help you develop a returns process that is simple, reliable, and tailored to your customers’ needs.
What is returns management?
Returns management is about managing the flow of returns between customers and companies. This includes contacting customers, russia email list managing returned orders, receiving returned products, handling returned inventory, and more. Many areas of the retail supply chain are affected by returns, such as warehousing , inventory management, and profitability.
Why is returns management important for your company?
Returns have become an integral part of doing business, especially for e-commerce stores. A retailer’s experience with returns can greatly impact the likelihood that customers will buy from that store again.
In a world of rising costs, use email campaigns for referral marketing retaining customers is more important than ever. You can spend five times as much on acquiring new buyers as you do on retaining existing ones . That’s why it’s important to invest in the customer experience – it’s how you can retain more customers, improve loyalty, and increase customer lifetime value.
Manage your returns and refunds in one place
The first step is to make sure you have a returns management system in place to help you handle all returns and refunds seamlessly in your store.
Shopify’s returns management solution can help you improve the post-purchase experience for your business and your customers. These free, built-in tools are available to you:
- Centralized Returns: Create manual returns and manage buyer-initiated returns from your sales channels in one central location.
- Exchanges: Create, burkina faso leads track, and manage exchanges in your Shopify admin so you can make more sales.
- Automated notifications: Keep your customers updated with fully customizable email notifications that are automatically sent during the return process.
- Return Fees: Set up, track, and report on return fees to minimize the impact on your profits and refine your return policies.
- Return labels : If you live in a region that doesn’t support Shopify Shipping labels, you can upload your own label and email it to your customers. You can also create return labels using your own 3PL or fulfillment service provider .
- Replenish inventory: You can track your customers’ returns, replenish returned inventory, and make it available for sale again in your online store.
- Refund customers: Once the product is returned, you can refund customers to their original payment method with one click.