Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy.
To rank well in Google and other major search engines, your website content must meet the intent of potential visitors. Optimizing your website for SEO means understanding how search engines work and how people use them.
Here you can learn more about the different types of SEO marketing and how you can improve the organic search results for your online store or website.
What is SEO marketing?
SEO is a marketing strategy that aims to improve the visibility of a website on search engine results pages (SERPs). Techniques include keyword optimization, malaysia email list creating high-quality content, link building, improving website loading speed, and optimizing for mobile devices.
Why is SEO marketing so important?
Search engines are the primary way users discover websites. Whether you offer informative content or commercial products, being visible in search results is an essential part of a successful web presence.
In retail , 59% of shoppers use Google Search to research a purchase they want to make in-store or online. Around half of consumers use Google to discover new products.
With this in mind, ecommerce SEO 9 ways we’re changing habits to make marketing on google more inclusive is a crucial factor in ensuring that your website appears early and often in search engine results for terms related to what you offer. No matter how good your website may be, the simple truth is that if your search results rank poorly, visitors will have a hard time finding you.
The 3 Types of SEO Marketing
SEO activities can be divided into three general categories. Let’s take a closer look at them:
- on-page SEO
- off-page SEO
- Technical SEO
1. On-Page SEO
On-page SEO encompasses the broadest range of SEO marketing activities. It involves optimizing your website’s content (including text, burkina faso leads images, and videos) so that visitors and search engines can understand and navigate the information published.
Search engines evaluate on-page factors to determine the quality of your content and decide where to rank your website in search results. Examples of on-page SEO factors include topic relevance, metadata, and the slug in the page URL.
topic relevance
Web pages that rank highly in search engines contain content that closely matches users’ search intent. This means you need to think about what searchers are looking for when they enter queries and provide the information or services accordingly. SEO content best practices include providing original information, regularly updating facts, and focusing on topics within your website’s area of expertise.
metadata
Metadata does not appear on your web pages and is not visible to regular visitors. Instead, meta information is stored in the HTML code of your pages and tags content in a way that is easily understood by the search engine bots that crawl your website.