Digital marketing strategies If your company doesn’t currently do digital marketing on Instagram , you better have a good reason.
If your business sells any type of physical digital marketing strategies product, has stores, or just wants people to recognize your brand, it’s time to create an account.
Instagram is now a part of our lives. And for many businesses, it’s vital. That’s why we’ve put together seven tips to help you get the most out of this social network.
So whether you’re a heavy user of the network or just starting out, you’ll find a ton of valuable information . Follow along with us as we read!
1) Understand your target audience
This is essential – no matter what marketing digital marketing strategies strategy or network you’re using. So much so that we’ve talked repeatedly about the importance of building your buyer personas .
You can create the best content in the world for your Instagram, but if it doesn’t attract your lead, what’s the point?
And how do you do that? Use Instagram Insights
The tool offers some interesting information (hence the name), such as:
Impressions: How many times your content was viewed
Reach: Total number of unique italy telegram data accounts that viewed a piece of content
Website clicks: how many clicks the link on your business profile received
Follower Activity: How often your followers visit Instagram
Video Views: How often your video content was viewed
Saved: How many people saved your posts
Insights also includes demographic identify your audience information: where your followers come from, their age, and their gender.
Related: Google Ads or Meta Ads: Which sells more?
2) Interact with your audience
Don’t treat the network as just another uae cell number channel for spam. Your company should try to engage with its followers as much as possible. That’s what good digital marketing on Instagram is all about.
Plus, the more users share and comment on digital marketing strategies your content, the easier it will be for new users to find it.
After all, Instagram’s algorithm prioritizes content with the highest engagement – and you want to appear in as many feeds as possible.
So provoke responses, encourage dialogue, respond to all comments as quickly as possible.
3) Use relevant hashtags
If you want people to find your company’s content, ask your digital marketing team or agency to use hashtags.
Here are some best practices on the topic:
Don’t overdo it: five targeted hashtags are better than 25 random ones
Avoid overused tags: adding #love or #instagood is as good as useless
Don’t spam: keep only what is relevant to the image
4) Know the right time to publish
A recent study found that the best time to post on Instagram is between 7 and 9 am . So that means you should schedule your posts for that time, right?
If this sounds too simple, that’s because it’s not: you can’t just trust all the research.
The best way is to try to find the best times to talk to your target audience , when you know they will be paying attention. Here are some tips:
Schedule posts for periods outside of business hours: lunch and part of the evening
Only focus on weekends if your segment is B2C
Wednesdays and Thursdays seem to be best for engagement
Posts in the afternoon (between 3pm and 4pm) tend to bring weaker results
We have separated some more interesting content to help you at this time – Check it out below and Happy Reading!
Social Media Marketing and Its Role in Lead Generation
B2B Marketing on Pinterest – Strategies to Explore the Platform
Learn here how to create an efficient digital media plan
Outbound and inbound marketing: the right balance for your business
Effective lead generation: understand its real importance for your business
5) Create content with high visual impact
Produce good content is vital to any social media marketing strategy. It is what makes people engage with your brand and encourages them to return to your profile more and more.
On other social networks, this might mean sharing links, posting interesting articles, and starting conversations.