User-friendly, featuring a clean layout and intuitive navigation. It effectively presents the organization’s mission and initiatives while website design highlighting their online training courses. Visitors can easily access valuable resources and engage with the content, creating an engaging browsing experience that promotes justice and equity.
Now let’s talk about how to optimize and maintain your profile so you appear at the top of Google searches.
Did you know that 97% of Internet users search for local businesses online? That’s why a Google Business Profile (formerly Google My Business) is an essential tool for getting your business found locally on Google Search and Maps.
Why is it important to optimize your Google Business Profile?
Over 60% of searchers disregard slovenia phone number data businesses that aren’t online. So, if your business isn’t online, you’re almost obsolete. Todays consumers don’t trust businesses that don’t have their information available online.
And 86% of consumers use website design Google Maps to find a local business. This number proves the importance of having an updated Google Business Profile!
By optimizing your GBP, you’re showing Google that you’re a relevant search result for consumers – which increases your chances of showing up in Google’s local search results.
How to optimize your Google Business Profile
1. Post once a week. According to link building strategiesbuilding strong local Google, posts allow you to connect with customers (potential and existing) through your Business Profile on Google Search and Maps. You can share offers, announcements, and event details directly with your customers.
Posting once a week will update your profile and demonstrate activity – which boosts your relevancy and gets the attention of potential customers.
Posting more often buries previous anhui mobile phone number list content and diminishes the engagement potential of each post. However, if posting occurs less than once a week, posts will be moved off the profile, and the updates section will be empty – representing a missed opportunity.
2. Fully describe your business. Your business description is a huge asset on Google Business Profile because it allows you to provide meaningful content directly to Google and your customers.
You can include up to 750 characters (letters, numbers, spaces, and punctuation) in your business description. But since the first 250 are the most important, front-load your key information. The fuller your description is, the better.